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Jams/Jellies Production

Problem Statement:

Pakistan does not have a robust food processing and food preservation industry. This is the area that is suitable for micro and small level business. It also has very low capital requirements, but, the key is to learn from international market and bring in international standards in order to establish it on solid foundations..




Variation in jams and jellies are products that have worldwide appeal. This business can be done at a small business level with differ=event packaging sized=s and options. The idea is to set a think tank that does market research to establish the current landscape and then creates a potential for Pakistani local and export potential. The export potential is for the sub continent region as well expats from this region. The core emphasis is to look at it from a product perspective and create international style, packaging, quality and pricing. The visual course will also look at how the products are developed, targeted and marketed, It will also look into the supply chain structures and how they can be leveraged to move Pakistani products..

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